In more detail
The badge sits next to the account name and tells people the profile is the real one, not a fan page or an impersonator. How you get it depends on the platform. Some still grant it based on notability and identity checks, while others now sell it through a paid subscription like Meta Verified or X Premium. Because the meaning shifted once badges went up for sale, a checkmark is no longer proof of fame or influence. It mostly confirms the account is genuine, which still matters for trust, reach, and protecting your brand from copycats.
Example
A small bakery pays for Meta Verified and gets a blue checkmark on its Instagram profile. The badge does not make the bakery famous, but it stops a fake account from posting fraudulent giveaways in its name, and it can earn the profile better visibility and support from the platform.
FAQ
