In more detail
In affiliate marketing, a creator or brand shares a special link that tags any sale back to them, so the company knows who sent the customer and pays a cut. It is performance based, meaning you usually get paid only when someone buys or signs up, not just for posting. On social media it works well because trust drives purchases, so a genuine recommendation in a post, video, or story can convert followers into buyers. Both sides win: the brand gets sales it would not have reached, and the affiliate gets income without making a product.
Example
A skincare creator joins a brand's affiliate program and posts a routine with the code SARAH15. Followers get 15 percent off, and the creator earns a 10 percent commission on each sale. If 50 people buy a 40 dollar product, that is 200 dollars in commission from one post.
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