In more detail
The funnel is a way to organize your content and goals around where someone is in their buying journey. At the top, posts aim to get noticed and grow reach. In the middle, you build trust and interest with content that educates or proves your value. At the bottom, you push for a clear action like a signup, demo, or purchase. Thinking in funnel stages stops you from asking strangers to buy before they know who you are, and it tells you which content to make next based on the gap you need to fill.
Example
A skincare brand runs a fun reel to get discovered (awareness), follows up with a carousel explaining how their ingredient works (consideration), then retargets engaged viewers with a 15 percent off code (conversion). Each stage moves people one step closer instead of selling on the first touch.
FAQ
