In more detail
Podcasts are distributed through an RSS feed, which lets apps like Spotify, Apple Podcasts, and YouTube pull new episodes automatically when listeners subscribe. Episodes can run a few minutes or a few hours, and formats range from solo monologues to interviews, panels, and scripted narration. As a social media format, podcasts build a slower, deeper kind of attention than a quick post: people listen while they drive, walk, or work. Short audio or video clips pulled from episodes are then shared on platforms like Instagram, TikTok, and LinkedIn to pull new listeners back to the full show.
Example
A small marketing agency records one 30 minute interview episode each week and posts it to Spotify and Apple Podcasts through its RSS feed. From each episode it cuts three 60 second video clips for Instagram Reels and LinkedIn, which send new listeners back to the full show.
FAQ
