In more detail
Micro-influencers sit between everyday users and big-name celebrities. Their audiences are smaller, but they tend to trust the creator and treat recommendations like advice from a friend. That trust often means higher engagement rates and lower costs than working with a mega-influencer or a celebrity. For brands, the trade-off is reach for relevance: you hit fewer people, but they are more likely to be the right people. Marketers often partner with several micro-influencers at once instead of one big account.
Example
A local coffee roaster pays a food creator with 25,000 followers to post a Reel about their new blend. The post reaches 18,000 people and drives 600 likes and comments, an engagement rate of about 3 percent. That is usually stronger than a celebrity with 2 million followers would deliver per post.
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