In more detail
Raw follower counts only tell you the total. Follower growth rate tells you the momentum. You calculate it by taking the net new followers gained in a period, dividing that by your follower count at the start of the period, then multiplying by 100. Because it is a percentage, a small account and a large one can be compared on the same footing. It also catches problems early: a flat or negative rate can signal that your content has stopped resonating or that you lost followers after a specific post.
Example
If you start the month with 2,000 followers and end with 2,200, you gained 200 net followers. Divide 200 by 2,000 and multiply by 100, and your follower growth rate is 10 percent for that month.
FAQ
Follower growth rate, answered.
What is a good follower growth rate?
There is no single benchmark, but many accounts aim for 2 to 5 percent per month. Smaller or newer accounts often grow faster in percentage terms because they start from a lower base.
How is follower growth rate different from follower count?
Follower count is the total number of people following you right now. Follower growth rate measures how quickly that number is changing over time, expressed as a percentage.
