Direct message

A direct message (DM) is a private, one-to-one message sent between users on a social platform, separate from public posts and comments.

In more detail

Direct messages live in a platform's inbox: Instagram DMs, X messages, LinkedIn messaging, TikTok DMs, and the like. Unlike a comment or a reply, a DM is not visible to the public, which makes it the main channel for customer questions, support, sales conversations, and creator collaborations. For brands, DMs are where a lot of real intent shows up, so response time and a consistent voice matter. Many platforms also let you trigger automated DMs from a keyword or a story reply, which is why teams treat the inbox as a workflow, not just a chat.

Example

Someone comments "price?" on your product post, so you reply publicly and also send a DM with the link and details. That private follow-up is the direct message, and handling it within an hour or two usually beats a slow reply by a wide margin.

FAQ

Direct message, answered.

Is a direct message the same as a private message?

Yes. Direct message (DM) and private message (PM) mean the same thing: a message only the sender and recipient can see. Different platforms just use different labels.

Can businesses send direct messages first?

Usually only if the person messaged you first or follows you, depending on the platform's rules. Cold, unsolicited DMs often get limited or flagged as spam.

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Direct message

In more detail

Example

Direct message, answered.

Keep reading the glossary.

A/B testing

Account takeover

Affiliate marketing

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