In more detail
CPC is a pricing model for paid social ads where you only pay when someone actually clicks, not just when the ad is shown. It tells you how efficiently your budget turns attention into traffic, so a lower CPC means you are getting more clicks for the same money. CPC is shaped by your audience targeting, how relevant the ad is, competition for that audience, and the platform you run on. It is useful for comparing ads and channels, but a cheap click only matters if those clicks lead to something, so pair it with conversion data before you judge a campaign.
Example
If you spend 200 dollars on a campaign and it gets 400 clicks, your CPC is 50 cents. Run a second ad that spends the same 200 dollars but only earns 200 clicks, and its CPC doubles to 1 dollar, which tells you the first ad stretched your budget further.
FAQ
