In more detail
CTR measures how well a post, ad, or link convinces people to take the next step and click. You calculate it by dividing clicks by impressions, then multiplying by 100. It is the standard way to judge whether your call to action, headline, or thumbnail is doing its job, because it isolates clicks from all the other ways people engage. A low CTR usually means the content got seen but did not give people a strong enough reason to act.
Example
If a link in your post is shown 2,000 times and 40 people click it, the click-through rate is 2 percent. Swap in a sharper headline and get 80 clicks from the same 2,000 impressions, and your CTR doubles to 4 percent.
FAQ
Click-through rate, answered.
What is a good click-through rate?
It depends on the platform and format, but 1 to 3 percent is typical for social posts and ads. Organic links in feeds often sit lower, while a well-targeted call to action can push higher.
What is the difference between click-through rate and engagement rate?
CTR only counts clicks on a link, while engagement rate counts all interactions like likes, comments, shares, and saves. A post can have high engagement but low CTR if people react without clicking through.
