In more detail
In social media, bounce rate usually measures what happens after someone clicks a link in your post or bio and arrives on your site. A high bounce rate means people show up and leave fast, which often points to a mismatch between the post that drove the click and the page they landed on. It is not measured on the social platform itself but on the destination, so it connects your social effort to whether that traffic actually does anything. Watch it alongside time on page, because a quick exit after a real read is different from a quick exit out of confusion.
Example
If 200 people click a link in your Instagram bio and 150 of them leave the landing page without clicking, scrolling, or filling anything out, the bounce rate is 75 percent. That is a sign the page or the audience match needs work.
FAQ
