In more detail
Boosting takes a post you already published and pushes it to a wider or more targeted audience for a set budget. You pick how much to spend, how long to run it, and a basic audience (by location, age, interests, or your followers). It lives inside the regular app or page tools, so you do not need an ads manager or campaign setup. The trade-off is control: boosting offers fewer targeting options, objectives, and placements than a full ad campaign, so it is best for goals like reach and engagement rather than conversions or sales.
Example
Say a post is already doing well organically and getting good comments. You hit "Boost," set a budget of 20 dollars over 3 days, and target people aged 25 to 40 in your city. The platform then shows that same post to thousands of non-followers who fit, turning a strong organic post into more reach.
FAQ
