In more detail
Mentions are how people talk about you when you are not the one posting. A tagged mention uses your @handle, links back to your profile, and usually sends you a notification. An untagged mention just spells out your name, so the platform does not alert you and you only find it if you go looking. Tracking both matters because untagged mentions are often where honest opinions, complaints, and recommendations live. Counting and reading your mentions shows how much people are discussing you and how they feel about it.
Example
A customer tweets "just switched to @YourBrand and the setup took five minutes." That is a tagged mention, and you get notified. A week later someone writes "honestly YourBrand is the only tool that stuck" without the @ symbol. That is an untagged mention, so no alert fires, and you would miss it unless you were actively monitoring for your name.
FAQ
