In more detail
Conversion rate measures whether your content moves people to do something, not just see or like it. You divide the number of conversions by the number of people who saw or clicked, then multiply by 100. What counts as a conversion is up to you: newsletter sign-ups, link clicks, demo bookings, or sales. It is the metric that ties social activity to real business outcomes, which is why it sits closer to revenue than likes or reach do.
Example
If 500 people click the link in your bio and 25 of them sign up for your newsletter, the conversion rate is 5 percent. Swap the goal and the math stays the same: 25 purchases from 500 clicks is also a 5 percent conversion rate.
FAQ
Conversion rate, answered.
What is a good conversion rate for social media?
It depends on the action and the platform, but 1 to 5 percent is typical for clicks that turn into sign-ups or sales. Lower-commitment goals like a free download usually convert higher than a paid purchase.
How is conversion rate different from engagement rate?
Engagement rate counts likes, comments, and shares on a post. Conversion rate counts people who completed a goal you care about, like a sign-up or sale, so it measures results rather than interest.
