In more detail
Reels started on Instagram and now describe the same kind of short vertical video on Facebook too. They lean on quick cuts, trending audio, captions, and on-screen text, and the algorithm pushes them heavily into feeds and the dedicated Reels tab. That reach focus is the point: unlike a regular post that mostly reaches your existing followers, a Reel is built to land in front of strangers, which makes it one of the main ways accounts grow. The format is close to TikTok videos and YouTube Shorts, so creators often make one clip and post it across all three.
Example
A coffee shop films a 20 second clip of a latte being poured, adds a trending song and a one-line caption, and posts it as a Reel. Most of its regular posts reach a few hundred followers, but the Reel gets shown to 12,000 people who have never heard of the shop, and 300 of them visit the profile.
RedaQuest's scheduler lets you queue Reels alongside your other posts and set them to publish at the times your audience is most active.
FAQ
