In more detail
A like takes a single tap and asks nothing else of the viewer, which is why it is the most common interaction a post gets. Because it is so easy, it tells you a post landed well enough to react to, but it says less than a comment, share, or save, which take real effort. Likes feed into a platform's algorithm as an early positive signal, so posts that gather likes quickly often get pushed to more people. Treat likes as a directional read on what resonates, not as proof of deeper interest or intent to buy.
Example
If a post is seen by 2,000 people and 120 of them tap like, that is a 6 percent like rate. If a second post gets the same 120 likes but also 40 saves and 15 shares, the second one is doing more real work even though the like count is identical.
FAQ