In more detail
A content audit usually covers a fixed period, like the last 90 days or the past year, and pulls every post into one place alongside its metrics: reach, engagement, clicks, saves, and follower growth. You sort by what performed best and worst, then look for patterns. Maybe carousels beat single images, or posts published in the morning outperform evening ones, or one topic consistently drives saves. The goal is not just counting likes. It is spotting which formats, topics, and posting habits are actually moving you toward your goals, so you can do more of what works and stop wasting effort on what doesn't.
Example
Say you audit your last 60 Instagram posts. You notice your 5 highest-reach posts are all short how-to videos, while your product photos barely cracked 200 views each. The audit tells you to shift more budget and time toward how-to video and rethink the product shots.
FAQ
