In more detail
Retargeting works by tracking who engaged with you (site visitors, video viewers, people who clicked a post or abandoned a cart) and then serving them ads later as they scroll. Because these people already know your brand, they tend to convert at a higher rate than first-time audiences, which makes retargeting one of the cheaper ways to win back warm leads. On social platforms you build these audiences from a pixel on your website or from on-platform engagement, then create a campaign aimed only at that group. It is sometimes called remarketing, and it is the follow-up half of a funnel: awareness ads bring people in, retargeting ads bring them back to finish the action.
Example
Say 500 people watch 50 percent of your product video but only 10 buy. You build a retargeting audience from the other 490 viewers and show them an ad with a discount code a few days later. Since they already saw the product, that second ad usually costs less per conversion than reaching a brand-new audience.
FAQ
