In more detail
A lead is someone who has shown interest in what you sell, usually by giving you a way to contact them like an email address or a phone number. Lead generation on social media covers the tactics that collect those details: a link in bio to a signup page, a lead form ad, a free guide in exchange for an email, or a DM conversation that ends with a booked call. It matters because likes and follows do not pay the bills. Leads are the bridge between an audience and revenue, and tracking how many you generate tells you whether your content is doing real work or just collecting applause.
Example
Say you post a short video about a common mistake in your industry and add a link to a free checklist. Two hundred people watch it, 25 click the link, and 12 hand over their email to download the checklist. Those 12 emails are your leads, so this post had a lead generation rate of about 6 percent of clicks.
FAQ
