In more detail
Share of voice (SOV) measures how much of the conversation in your category you own. You count the mentions, posts, hashtags, or reach tied to your brand, then divide that by the total for your whole market (your brand plus competitors). It started in paid advertising as a measure of ad spend, but in social media it usually tracks organic mentions and engagement. A rising share of voice means your brand is becoming more visible and talked about relative to the rivals you compete with, which often points to growing awareness before it shows up in sales.
Example
If your brand is mentioned 200 times this month and your three main competitors are mentioned 800 times combined, the total is 1,000 mentions and your share of voice is 20 percent. Track it over time: if it climbs to 30 percent next quarter, you are winning more of the conversation.
FAQ
