In more detail
Geotags turn a post into something tied to a real place, like a city, neighborhood, business, or specific venue. Platforms use them to power location-based discovery: when someone browses a place page or searches a location, geotagged posts show up there. For brands, a geotag is a free way to reach people nearby or people interested in a specific spot, which matters most for local businesses, events, and travel content. It also adds context, since a viewer instantly knows where something happened without you spelling it out in the caption.
Example
A coffee shop posts a photo and geotags its own location. The post then appears on that location's page, so anyone tapping the tag or searching the area can find it. If 200 of the 1,000 people who saw the post came from that location page, the geotag drove a fifth of the reach on its own.
FAQ
